Bajaj Consumer Care Portfolio Strengthens with the Acquisition of
Banjara’s, a Leading Natural Hair and Skin Care Brand
Mumbai, India – 15/02/25 – Bajaj Consumer Care Limited, a leader in India’s
consumer care space, has announced the acquisition of Banjara’s, a
well-established and trusted natural hair and skin care brand. This
announcement came on Feb 14, 2025, after the board meeting of Bajaj Consumer
Care, that owns the flagship Bajaj Almond Drops and Bajaj 100% Pure brands. This
strategic move aligns with Bajaj Consumer Care’s (BCCL) vision to expand its
footprint in both Indian and international markets, leveraging the growing
demand for natural and Ayurvedic personal care products.
Under
the terms of the agreement, Bajaj Consumer Care will acquire a 100% stake in
Banjara’s in a two-phase transaction, starting with an initial 49% stake,
followed by the remaining 51% in the second tranche. The estimated transaction
value stands at INR 120 crore, with an enterprise value of approximately INR
108.3 crore.
Banjara’s,
founded in 1991, has built a strong reputation for its high-quality, natural,
and effective hair and skin care solutions. With a well-diversified product
portfolio including facial kits, herbal powders, aloe vera gels, shampoos, and
hair care powders, the brand caters to a growing segment of consumers seeking
safe and natural beauty solutions which largely aligns with the values of Bajaj
Consumer Care. Banjara’s boasts an extensive retail presence, reaching over
70,000 outlets across South India through cosmetics stores, supermarkets,
pharmacies, and grocery chains.
Strategic Rationale and Synergies
- Enhanced Market
Reach: Bajaj Consumer Care will introduce Banjara’s products in its
stronghold Hindi-speaking markets (HSM) while leveraging Banjara’s
existing distribution network to deepen penetration in South India,
effectively doubling its reach in the region.
- Brand Alignment: Both Banjara’s and
Bajaj Consumer Care share a strong heritage rooted in Indian tradition,
reinforcing consumer trust and credibility.
- Financial Strength: Banjara’s has
demonstrated a robust financial track record with a four-year CAGR of 14%
and an annual revenue exceeding INR 50 crore. The company maintains high
single-digit EBITDA margins and operates debt-free with positive cash
flow.
- Growth in Organized
Trade & International Markets: Bajaj Consumer Care will scale
up Banjara’s presence in modern trade and export markets, capitalizing on
the global trend toward natural personal care solutions.
Speaking
on the acquisition, Mr. Jaideep Nandi, Managing Director of Bajaj Consumer
Care, said, “The addition of Banjara’s to our portfolio is a
strategic step in our journey to becoming a dominant player in the natural
personal care segment. With its deep-rooted consumer trust and complementary
product range, Banjara’s enhances our ability to serve evolving consumer
preferences both in India and internationally.”
This
acquisition underscores Bajaj Consumer Care’s commitment to innovation,
quality, and expansion, reinforcing its leadership in the fast-growing personal
care market.
About Bajaj Consumer Care Bajaj Consumer Care Ltd. (BCCL), is a leading FMCG
company under the $2.5 billion conglomerate Bajaj Group, led by Chairman
Kushagra Bajaj with interests in sugar, ethanol, power and consumer care
businesses. Bajaj Consumer Care specializes in personal care products. With a
legacy of trust and excellence, BCCL continues to expand its footprint in
domestic and global markets with innovative, consumer-centric offerings.
About Banjara’s: Banjara’s is a renowned personal care brand specializing in
natural and Ayurvedic hair and skin care products. With a presence across
multiple channels and a strong consumer base, Banjara’s has been at the
forefront of delivering high-quality, effective beauty solutions since its
inception.
For
media inquiries, please contact: Suruchi M Kore (suruchi.kore@bajaj-group.com)
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