New Delhi, June 28, 2022: Bajaj Consumer Care
Ltd. announced the launch of Bajaj Almond Drops Moisturising Soap, its
latest offering in the skincare segment at a launch event today. Enriched with
almond oil and vitamin E, the soap offers premium moisturisation for the skin,
leaving it soft, smooth, and glowing.
A result of meticulous scientific research
and innovation, Bajaj Almond Drops Moisturising Soap offers enhanced
moisturisation for the skin. Combined with added advantages of pleasant
fragrance, ease of rinsing, and competitive pricing, the soap offers an
unbeatable value proposition to customers.
The product leverages the Company’s Bajaj
Almond Drops Hair Oil offering which has enjoyed a strong positioning and
distinctly superior brand equity in the Rs.13,500 crore hair oil space for
decades.
Launching the soap, Mr. Jaideep Nandi,
Managing Director, Bajaj Consumer Care said, “We are extremely delighted to
bring to the market a moisturising soap that customers had long sought from us.
Bajaj Almond Drops have been loved by generations of Indians due to the equity
of almond oil & vitamin E, which are known to have benefits not only for
hair but for the skin too. With Bajaj Almond Drops Moisturising Soap, we are
now extending the same benefits in a premium soap form.”
“We are confident that the Bajaj Almond Drops
branding of the soap will speak to customers’ sense of loyalty and trust and
evoke the same response as our hair oil offering. The product has been
developed keeping in mind the skincare needs and its pricing makes it
accessible for all consumer segment types,” Mr. Nandi added.
The Grade 1 quality soap has a TFM value of
76% and comes in an aesthetically designed shape featuring Almond Drops
engraving. Available immediately, the soap will be sold across the Indian
market in different sizes at attractive price points.
The Rs 20,000+ crore Indian soap market has
also seen consumer needs evolving. Customers have been showing a preference for
soaps that do not leave the skin dry after bathing. Plus, they also prefer
products that contain natural ingredients. Bajaj Almond Drops Moisturising soap
has natural ingredients like Almond Oil and Vitamin E. Currently, premium
moisturising soaps pricing in the market makes them less attractive for users
to upgrade, the gap being addressed by attractively priced Bajaj Almond Drops
Moisturising Soap.
About Bajaj Consumer Care Ltd. Bajaj Consumer
Care Limited (BCCL) is one of India’s leading FMCG companies with a sizable
presence in the hair oil & skincare market. (https://www.bajajconsumercare.com/).
About Bajaj Group (Kushagra)
The Bajaj Group (Kushagra) is a leading Indian conglomerate with presence
across Sugar, Energy, and FMCG sectors.The Group’s flagshipcompany Bajaj
Hindustan Sugar Ltd. (BHSL) is India’s oldest and largest producer of sugar.
Ranked as the world’s 4th largest integrated sugar company, BHSL is also a
leading manufacturer of ethanol, the green fuel which stands to revolutionise
India’s fast evolving energy market. Of the Group’s other two businesses viz.,
Bajaj Energy and Bajaj Consumer Care Ltd., one runs India’s most modern
integrated coal-based power plant at Lalitpur (UP) while the other leads the
hair oil & skincare market in the FMCG space. The aforementioned companies
have robust and growing businesses and market leadership built on a century-old
legacy of Trust, Transparency, Leadership and Loyalty. Through its
philanthropic arm, Bajaj Foundationthe Group has been building India’s social
fabric and uplifting the marginalised via interventions in natural farming,
watershed management, education, and integrated community development.
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